The road to brand building is fraught with challenges. From 2002 to 2017, from Shih Chia tea to Yuan Rong Tang, we have remained steadfast in our commitment to quality and our original aspirations. And what we hold dear will surely resonate. Let's take a look at the results of our tireless efforts.
For a company to operate a brand, in addition to focusing on product quality, a good corporate identity, good packaging, and overall design are all crucial to its business image and development.
As the saying goes, building a brand is a difficult journey. In creating their own brand, " Yuan Rong Tang," the management team invested considerable effort in certification and quality control. This included obtaining ISO 22000 certification for their Shih Chia tea factory and encouraging staff to pursue Level 3 tea master certification. However, in the early stages, " Yuan Rong Tang" faced challenges such as low brand awareness and difficulty breaking through sales bottlenecks. Despite these difficulties, " Yuan Rong Tang" remained true to its original mission, approaching tea production with reverence and care, ensuring that each tea meets the highest standards of color, aroma, taste, and appearance. The management team firmly believes they can find a way to enhance the brand value of " Yuan Rong Tang."
As expected, the excellent and consistent tea quality and exquisite packaging have gradually made " Yuan Rong Tang" tea famous, winning numerous awards in various tea competitions at home and abroad, including the gold medal in the 2016 Ren'ai Township "Taiwan High Mountain Tea King" Winter Appraisal Competition; "Ju Dian Shan Ming" was recognized by top design in 2014, winning the Best Packaging Design Award and the honor of the 2014 Taiwan OTOP Product Design Award; and this year, with the Gazebo series of "Bi Liu Oolong" and "Fang Gui Oolong", they won the "Superior Taste Award" at the 2017 Belgium iTQi (International Taste & Quality Institute) International Taste Quality Evaluation, receiving the highest honor of three stars.
Gazebo, meaning "lookout point," hopes to allow consumers to temporarily forget their worries while drinking tea, as if they were in a mountain forest, overlooking the beautiful scenery of Taiwan. The design concept of this tea caddy encapsulates the charm of Taiwan. Upon closer inspection, rare Taiwanese birds and animals roam among scenic spots, depicting the island's rich and diverse cultural and ecological environment. Furthermore, the rounded curves fit comfortably in the hand, making each opening and closing for tea a relaxed and effortless experience. From the inside out, it presents a profound experience that resonates with the imagery and taste of Taiwanese tea culture, making it a series of teas worthy of collection.